Justice sometimes occurs. Then the advertisers have to if you do not apologize and pay a fine, or at least removed from the ether or publishing false advertising. True, it's not working for us. But European and American Association of Advertisers vigilantly watch to the consumer is not very deceiving. Well, at least not explicitly. And our science: trust is absolutely nothing any advertising.
Awards for fake youth
For example, the loudest of banned 'images are photos of stars with excessive fotoretushyu. That is, those in which women look much younger than his years, his youth recipe calling the advertised product, but in fact - is the effect of the use of the computer processing programs facsimiles.
Advertising Lancome Julia Roberts was quickly removed from the publication in some European countries and the United States. Why was there so otpolirovyvat face of the actress, after all, and so it looks good for his 40 with a tail!
During the same is removed from the media and from the street advertising with Twiggy. Not so long ago, she became the face of anti-aging OLAY, but the retouched photo only added to the skeptics that the cream is able to reduce the years.
Donated and 41-year-old supermodel Christy Turlington (born January 8, 1969). We do not believe in her natural youth, demonstrated in advertising tonal funds from Maybelline. Advertising removed, and the very Christi this brand for some reason no longer invited to submit anything. From myself, I note that once again it is unclear why rejuvenate Christi, which looks so great for his age.
Some of the photos were forbidden rejuvenated as Rachel Ueyz (L'OREAL), Penelope Cruz, Jane Fonda.
Ban too long lashes
There is a second category of advertising campaigns that banyat. This ban is not artificial for youth, and for the length of the artificial eyelashes, fake hair shine, unnatural glow of the skin and so on.
Several years ago, the first such "swallow" was the advertising mascara Magnif 'Eyes Mascara by the British brand Rimmel, featuring Kate Moss.
But Rimmel, it seems, rusty long-standing problem and it was decided to repeat the trick. In 2011 he published a new advertising mascara Rimmel 1-2-3 Looks Mascara, now with Georgia May Jagger in the title role. And once again banned the advertising campaign for the fake eyelashes length.
Advertising NatrureLuze Mousse Mascara by Covergirl with actress Taylor Swift was waiting for the same fate. American Association of Advertisers considered that Taylor is too long eyelashes and unrealistic glowing skin. While looking at the young girl, I believe it - perfect. Maybe it's jealousy?
Awards for provocation
Too impressionable person and children under 16, such advertising is not advised analysts to look, so prohibit. It - advertising provocation. Too much sex, hints and corruption. Ridiculous, of course. Just look daily broadcast by NTV, such behold, and here - just a little more candid poses and less veiled nudity.
From time to time come to like each other news from the cities of America and Europe. That here and there ban outdoor advertising with ... very beautiful woman. Drivers complain that it distracts them from the movement and to provoke clashes. So it was, for example, a photo of Megan Fox for advertising underwear Armani - banners ordered removed and replaced by a more decent.
Caught on provocation and sex is one of the youngest actresses models - Dakota Fanning. Advertising flavor «Oh Lola! "By Marc Jacobs with her participation is recognized as obscene and banned.
Promotional video featuring Beyonce, in which the singer is his first fragrance Heat was removed from daily broadcasts on, it showed only after 8 pm. The same reason - too openly!
A video of the new fragrance Belle D'Opium from YSL was completely banned for unethical gesture dancers in the video, it is very similar to the way an addict shooting up.
What to say. To deceive in advertising, of course, is not good. But according to many surveys, women are not very welcoming, natural images in advertising of cosmetics, it does not encourage them to buy. On the one hand, I want the truth, and the other - to be beautiful.
