With the launch of the brand John Frieda in 1988 came the first genuine salon professional quality tools that are able to ensure a good result when used at home.
The brand became a fashion innovator in innovative tools for hair care.
Frizz-Ease, Sheer Blonde, Brilliant Brunette, Luxurious Volume, Full Repair
- Each product line is designed to meet the needs of owners of all types of hair and create a hairstyle of your dreams!
The appearance of John Frieda brand 25 years ago marked the arrival of a new era in the beauty industry. Today the market means hair care has undergone significant changes. And yet, by the merger of the legendary professional salon heritage with unrivaled technological innovation, brand John Frieda is one of the best selling among the means of hair care - and in the UK more and more recognized, thanks to its numerous international awards.
One of the most successful is a legendary line
Frizz-Ease
Which was released in 1990 and ever since it is a household name for all funds earmarked for wavy, curly and unruly hair.
Both then and now it is the absolute best seller in its category. Facilities
Frizz-Ease
make life easier for the modern woman, saving her from pushing the tips of dry, turning the hair into a real dream come true.
Oct. 29, 2013 brand John Frieda bright and stylishly celebrated its 25th anniversary with star guests at the ceremonial hall of the hotel Claridge (Claridges) in London.
Giles Gordon
, Director of marketing John Frieda comments:
"We are incredibly proud that the brand John Frieda is as relevant today as it was 25 years ago when she was just a start. We really feel it's worth celebrating! The event is dedicated not only to review the rich and successful experience of the brand, it also It allows a glimpse into the future and give an idea of how we will continue the story of the transformation of life of women with the means of John Frieda ".
