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 Advertising cooperation and the House of Dior French actress Marion Cotillard - the longest in the modern history of the brand. This spring, for the first time Marion will advertise handbag Lady Dior.
The current creative director Raf Simons Dior offers a fairly restrained and traditional advertising images. Marion Cotillard as the advertising face Dior caught more of the previous artistic director John Galliano. The former fashion designer saw Marion vamp and was not afraid of bold and somewhat aggressive image.
An example of an advertising campaign under the leadership of Galliano - Marion against the backdrop of the Moscow Cathedral of St. Basil. And it's not Photoshop, but on location!
Now the French can not be afraid of controversial proposals from Dior, advertising appears restrained, Raf Simons even accused of that many promotional photo shoot alike. For example, the previous image and makeup Jennifer Lawrence in advertising Dior almost identical to the current minimalistic approach.
Advertise with Jennifer Lawrence
New ads with Marion Cotillard
However, critics have found the explanation for such a boring approach to advertising at Dior. In the House do not have enough funds to hire a new creativity.
Author: MyCharm.ru: Julia Gnedina
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