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 Hollywood star of Spanish origin Penelope Cruz (Penélope Cruz) will represent the fashion house Loewe in an advertising campaign Spring-Summer 2013, which will work on famous photographers Mert Alas (Mert Alas) and Marcus Piggott (Marcus Piggott).
38-year-old star of the movie
"Vicki. Christina. Barcelona"
has signed a 3-year contract with the legendary Spanish brand, famous not only for its fashionable clothes, and perfume.
Montag Lisa (Lisa Montague)
, chief executive officer
Loewe
, Commented on the choice of the company:
"Penelope Cruz - an excellent choice for Loewe. It expresses our core values: passion, authenticity and high quality. Working with an actress, earning an Academy Award and worldwide acclaim - is impressive. It is a giant step forward"
.
Creative director of the brand, British
Vivers Stuart (Stuart Vevers)
He admitted that the beauty Penelope inspired him to work.
"Penelope - the most famous woman in Spain. For us, this partnership seems right and natural. A strong and sensual beauty Penelope has long inspired me as a designer. Ever since I started working at Loewe, Penelope has become for me the epitome of a perfect Spanish feminine"
.
Before
Loewe
Penelope Cruz has worked with brands such as
L'Oréal, Mango, Ralph Lauren
And
Lancôme
.
Penelope herself commented on his decision as follows:
"Loewe - is an international brand that is proud of its Spanish roots and has a rich history. Its collections are created by Spanish masters, and I always admired their work. I was lucky that I had become part of the project"
.
Source: becomegorgeous.com
Author: MyCharm.ru: Anna Shustrova
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