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 Fashionable with the public in May 2012 expect this premiere. This is the first advertising campaign for the cult of smell, which will face the man. Yes, even one! Brad Pitt.
October 15 will start a video and print ads with Brad is from November.
Brad Pitt will advertise only for Chanel this fragrance. By the way, Chanel No.5 has been 91-year history. Before Brad advertising faces smell was Ali MacGraw, Catherine Deneuve, Nicole Kidman, Audrey Tautou, Vanessa Paradis.
The director of the video was the Joe Wright, the artist works with Chanel since 2006, he has directed several commercials Coco Mademoiselle with Keira Knightley. With this actress it binds another premiere fall - picture of "Anna Karenina", which will be released in cinemas in Russia in January 2013.
Brad Pitt and Joe Wright. Photo Chanel
According to WWD, working with Brad Pitt Chanel cost of 7 million dollars (worth so much service actor), and a new brand advertising campaign is ready to spend about 10 million.
Author: MyCharm.ru: Julia Gnedina
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