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 This is the prohibition of outdoor advertising, which involves scantily clad models, if the billboards and billboards placed near schools. The decision was taken by the advertising standards after protests against such advertising addressed the public organization of mothers.
Mother Albion excited sexualization of children, some of which promote frank advertising campaigns of famous brands. New rules ASA (Advertising Standards Organization) tightened requirements for billboards, which are located close to schools and educational institutions. From now on advertising models in underwear banned there at all, in a bikini is still possible, but stipulates that they will be removed if they are too provocative and sexual poses.
Now many advertising ideas fall under the ban. For example, such as the iconic advertising 1990 «Hello, boys» famous brand Wonderbra.
DailyMail on illustrative examples illustrate the new rules ASA. Photo left corresponds to them, and the photo on the right - no.
Honestly, for me, it is better that the children were not interested in the two pictures. For a half-hearted solution is obtained. Although, what the British official organizations pay attention to advertising, too exploits the sexual theme, happy. We have, I fear that in the near future should not wait.
Author: MyCharm.ru: Julia Gnedina
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