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 Madonna takes a new height in business. The fashion brand Material Girl, she is the author, together with his 15-year-old daughter Lourdes, has been firmly on its feet. But the 53-year-old star of interests and more adult audience.
Material Girl brand is designed for young girls, such as Lourdes. But the new brand is designed for women aged 27 to 50 years. Its name - Truth or Dare. The new name will appear in the fashion market in the next year, the brand Truth or Dare will produce shoes, bags, clothes. A start sales with the launch of the new fragrance.
Madonna Partners to create a new brand of Iconix Brand Group are counting on great success. They are already working with the singer as a partner Material Girl, and were able to ensure a good commercial component projects of the Madonna.
As for the new fragrance, the bottle design is already known. This minimalist, hexagonal shape, with a gold lid and geometric logo. Perfume is kept secret.
It should be noted that work on the Material Girl Madonna does not throw. Just last week she Lourdes announced that they are searching for a new face for the collections of the brand, which will replace Kelly Osbourne. The daughter of famous musician Ozzy Osbourne in his time significantly boost sales of the brand, and it is considered the best value for money, but Madonna and Lourdes do not want to stand still, unwilling to change and surprise.
Author: MyCharm.ru: Julia Gnedina
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