|
 Artist starring role in the cult TV series "House" named the new envoy Beauty L'Oreal. He joins Gerard Butler and Patrick Dempsey. Selecting Hugh as the face of the brand at first glance seems unexpected.
In fact, the aim is to attract a new audience of men. Those who have not yet decided to take up the male cosmetics and consumers prefer to stay no more than 1-2 means to care for themselves, demonstrating traditional masculinity.
Hugh Laurie is one of the most highly teleakterov. Only one series brings him to 250 000 pounds. The amount of the contract with L'Oreal is not disclosed.
Experts point out that men's cosmetics - a growing business. Only in the last two years, most of the men began to spend much more money and time for yourself. Therefore, the involvement of famous men for advertising - a visionary marketing ploy that should attach to the purchase of the special male cosmetics as much of men.
Here are just a few examples of how famous men cooperate with cosmetic companies:
David Beckham:
Clive Owen:
Jude Law:
Ewan McGregor:
Orlando Bloom:
Justin Timberlake:
Author: Julia Gnedina
|
|
|
|
|
|
