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 In Germany, public places have unusual posters Gillette. Mark is trying to remind men and women to shave as much as possible and more often.
The authors of the campaign - the designers of the advertising agency BBDO. It seems that in Gillette concerned. Just do not understand it: a decrease in sales of its shaving, or a general decline in interest in the shaving. Moreover, to revive a more thorough shave is both women and men - this is the promise of the new advertising.
Perhaps the presence of new means of hair removal, the development of laser technology, the growth of the salon offers hair removal has played its role: to shave become smaller. And Gillette believe that shaving unjustly overlooked as the most effective and affordable means of body hair removal. And at the same time reminded about his line of Gillette Fusion.
Quite original and eloquent turned advertising solution. The BBDO created two different posters: a male figure that suggests not only shaving underarms and pubic area, and chest, as well as a poster with a female figure.
Author: Julia Gnedina
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