|
 When to use false eyelashes in mascara commercials are repeated again. At the end of 2010, the advertising images mascara 1-2-3 Looks Mascara from Rimmel were found to be untrue British organization for the control of advertising ASA (British Advertising Standards Authority). And now advertising the new CoverGirl mascara is no less questionable.
First, a little background. In advertising, Rimmel, which was banned, was shot model Georgia May Jagger, daughter of legendary rocker Mick Jagger. Georgia has a few seasons is the face of the British cosmetics brand Rimmel. Organization ASA considered that the advertising model used false eyelashes, which misleads the consumer.
The same association in due time to make a complaint, and other carcasses to advertising from Rimmel - Magnif'Eyes mascara produced in 2007, it starred Kate Moss, that advertising was also banned because consumers are not misled about the amount that provides a product as used for the filming of false eyelashes
I did not like the association and advertising mascara from L'Oreal with Penelope Cruz in the lead role of advertising in the UK and was not.
And now, perhaps, is brewing a new ban. However, experts do not yet made a final decision. But doubt has caused new ads here this mascara from brand CoverGirl. The ad filmed Nicole Fox, winner of the project «America's Next Top Model». The way most people experts believe that 20-year-old model uses overhead cilia, showing a new volume mascara.
However, the brand seems to be at this time able to get out of a sticky situation. Advertisers have found the course, how to cheat lawyers. Very small print on the advertisement there is an inscription that Nicole Fox added to your lashes a little overhead: on photo to use mascara CoverGirl, and the image after use of mascara. Artfully!
Author: Julia Gnedina
|
|
|
|
|
|
