The real scandal broke out after just a few days on the television show of the new infomercial fragrance Belle d'Opium by YSL. Roller considered propagandizing drugs. With so I did not like the public and the critics? (We would like to hear your opinion)
The main character of the movie - French actress and model Melanie Thierry. She dances divine dance caller. Like everything, the whole story. However, the girl's movements and choreography experts saw an analogy with the actions of the addict. In addition, the final phrase became «I am your addiction, I am Belle D'Opium. The new fragrance by Yves St Laurent ». What can be translated as "I am your drugs, I Belle D'Opium ...».
Thus, the organization that controls advertising on TV, Advertising Standards Authority (ASA), 2 February 2011 banned the controversial video clip to be shown. They called it irresponsible to consumers.
Critics felt that the movie shows the behavior of women who use drugs. First dance Melanie shows gesture, similar to those that commit applying an injection of heroin:
Then "paints" shows the effect of the drug: the excitement and new emotions:
And after the final, and the body's response to the drug:
British choreographer Akram Khan, who put a dance for video, denies all analogies. He says he wanted to create a dance that reaction, which is a new fragrance for women: the inspiration of the smell, the internal energy, the inner passion and desire. That these reactions are shown in the video.
According to the choreographer, movement of the finger on the hand - this is not "injection", is the flow of energy in the body of the heroine and fall to the ground - it is the power of underground energy.
The company manufacturing the roller denies all charges, YSL representatives conducted their investigation, they interviewed 96 of French and 400 British women, none of them did not want to take drugs after watching the movie.
But the organization of ASA is relentless. They think that the average consumer can not understand and video on a subconscious level to obtain a positive image of the drug addiction.
Well, well, judge for yourself, what do you feel is the video:
