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 Already in 2010, in the pages of the catalog Oriflame appears wide range of children's accessories with the image of the heroes of the animated film Disney «Tangled" and "Cars 2".
Moscow, October 11, 2010 - The company Oriflame and the Russian office of the Disney Company announced a strategic partnership. In the framework of cooperation in 2010 will create a line of accessories for children with the image of the heroes of the animated film "Tangled" and "Cars 2" - mugs, key rings, games, stationery, jewelry and beauty accessories. During the signing of the license agreement by the heads of Russian troops has joined the initiative and most of the European countries where the brand is represented by Oriflame.
"We are very proud that our initiative was supported by colleagues from the European countries, - commented Marina Zhigalov-Ozkan, CEO of Disney in Russia. - And very pleased that thanks to our cooperation with the company Oriflame, launched in Russia, followed by the European market will be a wide range of natural children's cosmetics and accessories for children, which will appreciate the fans of the Disney brand and Oriflame ».
"A collection of baby accessories c Disney characters appear exclusively in the catalog Oriflame in November, and I'm sure will be a bright surprise for all children - says Mats Palmqvist, senior vice president of Oriflame in the CIS and Baltic states - product line of Oriflame and Disney will be updated each quarter and, since January 2011, will be presented on the pages of the same and baby care products for hair and body. "
An important part of the agreement is a promotional partnership. Oriflame and Disney plan to conduct two large-scale joint promotional campaign, timed for release on wide screens the animated film "Tangled" and "Cars 2".
Author: Julia Gnedina
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