|
 Moscow, December 14 2010, Lotte Hotel Moscow: LG Electronics held a traditional balance sheet press conference in front of the media on the importance of corporate social responsibility and promote the idea of corporate volunteering in the donation of blood and blood components.
During his speech, President of LG Electronics Russia, Head of CIS, Mr. Kim Yong Chan expressed his gratitude to the Russian media community and partners to support the project in 2010. Assistant Minister of Health and Social Development Sofia Malyavina share the results of the implementation of the federal program of voluntary blood donation in the past 3 years and noted the increase in the number of donors to 14 per 1,000 population, and also spoke about the importance of the contribution of the business community in promoting organ donation. Director of Public Relations of LG Electronics Tatiana Shahnes described in detail the innovative approach of the company to implement the project in support of the donor movement in 2010.
Speakers Press Conference: Mr. Kim Yong-chan, president of LG Electronics Russia, head of the CIS countries, Tatiana Shahnes, Director of Public Relations LG Electronics, Sofia Malyavina, Assistant Minister of Health and Social Development of the Russian Federation.
His impressions of participation in the project in the past year and are shared by representatives of the partners LG, as the general director of the publishing house "Burda" Mr. Arnd-Volker Listevnik, vice president and commercial director of Mail.Ru Alexey Katkov, head of the "good technology" Rosmolodezh Yulia winter quarters as well as the stellar ambassadors of LG's donation - People's Artist of Russia Dmitry Malikov, Honored Artist of Russia, and Edgard Zapashny television and radio presenter Margarita Mitrofanova. It was also announced the launch of a partnership with the company "Eldorado" in 2011 on the draft Programme of promotion of voluntary blood donation.
Star Ambassadors of LG Electronics donation: People's Artist of Russia Dmitry Malikov, Honored Artist of Russia Edgard Zapashny, television and radio presenter Margarita Mitrofanova.
Altruistic donation and its promotion has become the basis of social responsibility policy of LG. Hearing the first time about the importance of and the need for the program in 2008, in 2009 LG Corp. is the first company among the business community, signed a partnership agreement in the field of development and promotion of donation with the Federal Medical-Biological Agency (FMBA of Russia). "As a company that is more powerful and work in Russia, we fully agree with the need to address the most pressing issues in society and work in the field of promotion-remunerated donation is extremely important to us," - says Mr. Kim Yong-chan, president of LG Electronics Russia, The head offices of the CIS countries. As noted Malyavina Sofia, Assistant Minister of Health and Social Development of the Russian Federation "in our country support donor movement may be a new kind of corporate social responsibility."
Since the start of the project until the end of 2010 year, LG will organize 12 Days donor - which is 3 times the number of shares of donor provided the official protocol. More than 1/5 of the company's employees donated blood, including many of those who become regular donors.
In 2010, LG donor projects is significantly different from 2009: he became more innovative and interesting
. A special place takes part in the All-Russian Youth Forum "Seliger", which unites more than 20 000 young and talented people from different regions of Russia
. Center for Protection of social projects together with the Ministry of Health and Social Development and the FMBA of Russia, lectures for the participants change "Technologies of Good", 8 grants in the field of promotion of donation, healthy lifestyles and innovations, conducting donor actions and the concert of "The End of the Film" Speaking after the donation on Seliger - all these actions are aimed at education of the younger generation, the habits of a healthy lifestyle and a sense of compassion and responsibility
. As Yulia Zimov, director of the project "Technology good" Rosmolodezh, "For the first time on this project, a commercial company so extensively supported social youth initiatives"
.
To highlight the problem of blood donation LG is expanding the geography, and also attracted such media houses as the publishing house "Burda" and portal Mail.Ru, with which it conducts joint donor days.
At the invitation of LG's 2010 after a donation and become a star of the Russian show business. A well-known television and radio presenter Margarita Mitrofanova and Honored Artist of Russia Edgard Zapashny donate blood Donor Day at the company's office. People's Artist of Russia Dmitry Malikov and popular film critic and TV presenter Yekaterina Mtsituridze participate in the Day of the donor at the plant LG.
"In modern society, awareness of the importance of blood donation becomes a prerequisite for the successful implementation of such programs, - says Margarita Mitrofanova, TV and radio presenter, star Ambassador donation from LG. - We need to attract more people who are really willing to help others in dire need of blood. "
Honored Artist of Russia Edgard Zapashny called on all participants in the press conference "to donate blood, as it is necessary to do everything to get people in trouble, how can recover quickly." A People's Artist of Russia Dmitry Malikov, emphasizing the social importance of donor movement, quoted the words of one of the songs of "The Beatles", "The love you get is equal to the love you give."
The Ministry of Health and Social Development said the representative of LG honorary diploma "For contribution to the development of donor movement in the Russian Federation." At the II All-Russia festival of social programs, "assistance" program to promote the donation of LG becomes the winner. December 1 at the III All-Russian Forum Blood Service representatives LG was awarded the new insignia FMBA of Russia. Medal "For the promotion of donor movement" was presented to Mr. Kim Yong Chan, President of LG Electronics Russia, head of the CIS countries, and Tatiana Shahnes, Director of Public Relations LG Electronics.
November 27 this year, LG has become a partner of the Moscow All-Russian final of the campaign "Thanks, donor! "Organized by the Ministry of Health and Social Development and the FMBA of Russia. Week thanks to donors was held across the country 22-27 November. The action was attended by a record number - 17 400 71 donors from the region.
Successful implementation of the project company for the development of the donation was presented as an example of best practice in the "Collection of information materials for the organizers of the donor movement." This book was prepared by the Coordination Centre for the organization, development and promotion of voluntary blood donation in the Public Chamber of the Russian Federation.
Author: Julia Gnedina
|
|
|
|
|
|
