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 December 11 at the State Kremlin Palace gala concert with the participation of Russian pop stars, dedicated to honoring the winners of the contest "Brand №1 in Russia-2010". Organizers called the award the most democratic, objective and truly national. Winners in nominations the jury chooses not traditional, but directly to Russian consumers.
The most popular award, organized by a group of RBC, for the thirteenth time to identify the best marks of the country. As a General Partner of the award was the company Mary Kay. This year's vote was attended by over 252 thousand. Man. 42 product categories were selected for the profiles together with Comcon on the basis of market research and analysis of the Russian consumer market. "This year we were able to cover all the megacities, so the number of questionnaires sent was so impressive," - says the award organizing committee.
Winning the competition, where the role of experts and the jury takes the final user - a unique achievement of the manufacturer of goods and services. This national recognition of the quality and availability of the product, which is the main indicator of success in the market. Marks №1 this time were recognized cellular operator "MegaFon" laptops HP, grocery network "Pyaterochka" and many other well-known brands.
The official awarding of the "people" elected by tradition held in the spectacular show in the Kremlin Palace. As always, the main stage of the country came first persons of the Russian show business and pop stars. It is just about the most popular artists and collectives: Christina Aguilera, Chorus Turkish, Glucose, Tea for Two, Tamara Gverdtsiteli Sergei Trofimov, Valeria, Mark Tishman, Jasmine, Ivanushki Int., Alexander violent, Sogdiana, the group "Factory" and many others ! In the role of the leading concert were Julia Kovalchuk and Alexander Oleshko.
The main leitmotif of the story became the leading slogan "Every age has its heroes." The history of the exploits of our contemporaries - it is the center line of the entire holiday scenario. Concept performances of pop stars in the evening - a story about people who perform feats of our time, those who are shown in news reports and awards in the Kremlin, Russian President. Their daily work for the good of the country is changing lives for the better, as well as the work of those who create the products presented at the ceremony "Brand № 1 in Russia".
The event was held in the grand style awards ceremony in the Kremlin. Actively use the official state symbols - the coat of arms and flag. The main colors of the ceremony - the Russian tricolor. The ceremony was opened by the choir of the Military-air forces of the Russian Federation. The song "Russian march" and a video dedicated to the heroism of modern everyday life, made an impression on the audience, filled to overflowing hall of the State Kremlin Palace.
On the stage of the State Kremlin Palace in the evening rose the heads of major Russian and foreign companies, whose work is popular opinion has estimated this year as the most successful. Awards to the winners of the contest were awarded not only by Russian pop stars and sports, but also the heroes of our time: the driver, Alexander Antonov, who displayed dedication during the accident "Nevsky Express" and was awarded the Order of Courage, a large family Saltykov, received the award "Parent Glory" from the hands of the President of Russia Dmitry Medvedev, Olesya Vladykina - world record holder in swimming, the champion of 13's Paralympic Games in Beijing 2008, and many others.
Traditionally, the organizers of the prize pay significant attention to charity. Thus, in the framework of "Hasten to do good" company "LUKOIL" gave away tickets for orphans and children from poor families to show the awarding ceremony "Brand № 1 in Russia 2010".
During this unforgettable evening all the guests who visited the State Kremlin Palace, the organizers and winners of the contest "Brand № 1 in Russia" pleased with Christmas gifts and fun contests.
Pictures from the ceremony: http://narodnayamarka.ru/news/2010/v-kremle-vruchili-premiyu-narodnogo-doveriya/
Author: Julia Gnedina
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