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 Cosmetic brand NIVEA is launching a new line with a unique formula antiperspirant protection against sweat and odor in stressful situations.
Expert research department NIVEA Deodorant (Hamburg)
Thomas Schmidt-Rose
He says:
"Stress - an integral part of our life, and stress sweating - a natural reaction of the body. Reasons catalyst may be an important meeting or job interview, for example, though pleasant, but still an exciting event - a date. This is a special kind of sweating when activated by apocrine sweat glands. It manifests itself much faster and more intense than with sweating as a result of exposure to high temperatures or physical activity, precisely because of this it is more difficult to control. Apocrine glands, which are located in the hairy parts of the body, secrete a secret, which is a breeding ground for bacteria, which, in turn, are the cause of bad breath. Therefore, emotional sweating brings so much inconvenience. "
The new range
"Protection of anti-stress" from NIVEA
It has been specially developed for extra-effective solution of the problem, important to preserve the image and confidence. The novelty was successfully tested in a special lab research institute
Daakro (Daacro), Germany
.
A special
antibacterial complex with zinc
and the active component
Anti-stress
a new line of deodorants, antiperspirants from NIVEA provide protection against perspiration for 48 hours in stressful situations, as well as prevent odor.
Avocado oil
cares for delicate underarm skin, leaving it soft and smooth.
  
The innovative formula has been tested in conditions simulating a situation of interview at employment - the so-called social stress test Trier together with the leading institution in the field of stress Daakro (Daacro). In testing the critical stress reactions usually involve situations that are characterized by innovation, a lack of control on the part of the subjects, and accordingly, and the feeling of insecurity, tension and pressure. Today, the test for stress reactions, developed at the University of Trier (The Trier Social Stress Test), is one of the best of such tests in the laboratory.
Studies have shown that the use of the product reduces the perspiration in the average of 85%, and prevents the occurrence of unpleasant odor.
Author: MyCharm.ru: Anna Shustrova
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