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 To LUSH products are kept fresh longer producers use natural preservatives such as salt, honey and clay. As a result, over 70% of the product range LUSH have samokonserviruyuschimi properties.
Until now, most of the products from LUSH samokonserviruyuschimi properties had a solid consistency, since the bacteria for growth and reproduction requires water. To preserve the freshness of creams, lotions and liquids LUSH using minimal amounts of synthetic preservatives, namely, methyl paraben, propyl paraben, phenoxyethanol and benzyl alcohol because they greatly extend the shelf life of no solids.
Although manufacturers are confident in the absolute safety of these synthetic preservatives, it is known that some customers prefer to avoid them. Therefore LUSH found a way to revise the formula that would remove these artificial preservatives of some well-known products. As a result, more products than ever before, absolutely not contain preservatives - is achieved without significant changes in the appearance of the product, consistency, price or reduce the period of storage.
"Megamyatnaya Mask"
.
"Atlantis"
and
"Charity Pot"
now available in formulas with samokonserviruyuschimi properties, and is expected to release many other similar products.
  
Author: MyCharm.ru: Anna Shustrova
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