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 Keira Knightley in a spectacularly slinky her slender figure on a motorcycle racing suit on the streets of Paris. No, this is not footage of the next blockbuster about a female superspy, whose mission is to save the world. This is a promotional video about the fragrance Coco Mademoiselle by Chanel.
Making movies
On Kira Knightley beige jumpsuit, tone on tone matches the color of the motorcycle - a spectacular picture. The heroine comes in a luxurious mansion, where everything is ready for photography. The work begins. At some point, the photographer asks a team of assistants to retire, he and the heroine are ready to make love. Using artless ruse, she escapes through the open window. That is the story in brief. However, few talk about what is happening on the screen, it is necessary to see and feel - flirt, passion, desire - the actors managed to convey these emotions fully.
The duration of the mini-movie a little more than three minutes. However, even for such a monster like Chanel fashion industry would be wasteful to show it completely for a wide audience, because advertising time on television is incredibly expensive.
 As a result, for display on TV it was mounted a short video in thirty seconds. It was his viewers see during the commercial breaks. Well, true fans of Chanel can always find an opportunity to see the film in full, in the age of the Internet it can be done without leaving home.
In his interview with Vogue, the initiate collaboration with Chanel, Keira Knightley has noted that he has no clue about who these two - the main characters of the advertising mini-movie. She also said that there was a strict script and on the set had to improvise a lot. Against the background of the information received from Chanel, that the basis for the story on the story of a romantic relationship of Marilyn Monroe and famous photographer Douglas Kirkland, revelations Keira Knightley look pretty strange.
What would that be
Previous commercial was filmed in 2007, also with the participation of Keira Knightley. The director, in both cases - Joe Wright. The contents of the first movie is this: the heroine of smartly dressed, goes somewhere, someone is smiling, someone flirts, dodging a kiss and runs off into the night, leaving behind a trail of fragrance Coco Mademoiselle. Pretty mediocre video advertising perfume. Many such banal advertising has been removed, and still will be discontinued in the future. However, this did not prevent glossy magazines with enthusiasm to tell his readers that Keira Knightley try on the image of a young Coco Chanel.
 The fragrance Coco Mademoiselle was released in 2001. Up Keira Knightley had the honor of representing his other equally famous women: Anouk Leper, Kate Moss, Nicole Kidman. It was rumored that the very lucrative advertising contract proposed by Emma Watson. Chanel had to officially deny this information. How long Kira Knightley will be able to stay in the position of "face" of the fragrance? Will the cooperation already under way or being sought to replace? Who knows, because sometimes decisions owners of fashion brands are unpredictable.
 Word about the flavor
Considering literally under the microscope cooperation with Keira Knightley Chanel, we almost forgot about the fragrance Coco Mademoiselle. Top notes are orange, mandarin, neroli, bergamot. The heart notes: mimosa, jasmine, Turkish rose, ylang-ylang. Base notes of tonka bean, patchouli, opoponaks, vanilla, vetiver, white musk. The bottle design is simple and succinct, but it is in the simplicity is so typical of Chanel understated elegance.
The fragrance Coco Mademoiselle was created in 2001, known and respected perfumer Jacques Polzh it for nearly three decades headed perfume division of Chanel. Coco Mademoiselle is addressed to young women aged 20 to 30 years. Despite its quite obvious commercial orientation, the fragrance has turned out successful, marked by several professional awards. In the first year of sales brought fabulous profits.
 The sudden recognition
Enjoy any of the celebrity products that are advertised? If they are honest with consumers, or simply work out a promotional contract, saying the camera memorized phrases? This question is always the interests of ordinary viewers, whose favorite TV shows and then interrupts the hype. Not bypassed such a topical issue and Keira Knightley. In an interview with Elle magazine the actress revealed that her life Coco Mademoiselle - the first women's fragrance. Previously, it used exclusively male perfume.
That's how she Keira Knightley explains his passion for men's fragrance: "I, you know, the kind of girl who always feel the need to stand firmly on his feet." What prompted the actress to try a new flavor? "My friends told me that it's time to grow up and move on, and I, being a man, who had never tried Coco Mademoiselle, said that it suits me" - this is her answer. According to Keira Knightley, all components are perfectly balanced - though feminine flavor, but not too sweet, in this case there is felt the power.
In its 26 years of Keira Knightley has achieved much, it is popular and successful. Focusing on cooperation with Keira Knightley, Chanel brand owners have not lost - they have managed to attract the attention of many fans of the actress to the fragrance Coco Mademoiselle.
Author: Irina Rukavishnikova
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