New products Dove advertising campaign goes under the slogan "You are much more beautiful than you think." It once again engage ordinary women (this principle Dove), and brand experts want them (and us) to show that almost all women underestimate themselves.
In the new campaign was born a gallery of portraits. But first things first.
Dove has invited graphic artist to work with women. First he had to make a portrait of each and every nature, for the imagination. Participants in the experiment sat back and talked to the artist what their appearance: describe the proportions of the face, hair, eye color ... then the schedule already made drawings from nature.
After we compared the portraits. In most cases, the woman admitted that drawing from life is much prettier than the description.
A Dove concluded that we totally underestimate their beauty. Statistics of the same opinion. It turns out that only 4% of women in the world consider themselves beautiful.
Watch the video clip, it is in English, but much goes without saying.