|
 On the sale of the capsule collection Lanvin for H & M, I did not get. Business negotiations have deprived me of the opportunity to look into the store in the only day on the shelves of mass-brand products adorned fashion genius of Alber Elbaz (Alber Elbaz). Upset is not the fact that because of the annoying inconsistencies in my closet and has not appeared dress, decorated with pink heart labels and logos Lanvin and H & M - the official symbol of the collection. It was a pity to miss the colorful battle for the possession of urban fashionistas design thing for [very] affordable price.
The fact that the show was worth it, I did not have the slightest doubt. Suffice it to recall how suddenly all the fashionistas of London lined up in endless queues, should H & M to decorate their showcases the works of other luxury brand (Jimmi Choo). The ambiguous criticism and a storm of conflicting reactions caused by the Star Alliance, only fueled the hype.
The fashion house Lanvin - not the first manufacturer of the things class "lux", collaborates with the Swedish giant Hennes & Mauritz. Prior to that, H & M, won the hearts of consumers' ability to combine an interesting design with an affordable price, has worked with designers like Sonia Rykiel (Sonya Rykiel), Karl Lagerfeld (Kalr Lagerfeld) and Stella McCartney (Stella McCartney). The strategy, at first glance, proved to be a win-win - all of these collections have been sold out in a matter of hours, each time attracting branches of H & M thousands of buyers who dream to get a designer little thing. Many blessed such an alliance as a bold challenge against a fake. The ability to buy something of a luxury brand of "mass" price should reduce demand for forgery, regularly filling market.
Sonia Rykiel for H & M
Unfortunately, this did not happen - the Chinese consumer goods continued to flood stores and cupboards consumers. But toward the latter co brand luxury brand mass heard a word of criticism. It is understandable - the union of two brands known for their philosophy, can not but cause bewilderment.
What is known to the public H & M? Of course, other than the basic collections - affordable things that fit into any wardrobe, and successfully combines with the more expensive or informal elements. H & M - is mass production at an affordable price for the middle class. The materials and technology used are appropriate, can provide a low cost price of clothing. But ideas and inspiration H & M, on par with many other brands, massovik (Zara, Mango, GAP, etc.), Draws in the collections of designer houses located at the peak of the fashion industry.
Lanvin for H & M
Here the quality of the raw materials speaks for itself - the best of everything, from natural chiffon and silk to leather and precious metals is in the production of clothing class "luxury" - outfits that in everyday life will look, at least, absurd
. But the main thing is not even in this
. The main difference from exclusive manufacturers of mass - the vision
. For these people, the fashion, like art and music, is another manifestation of art and the highest skill
. It's creators, whose primary goal is not to put many people as possible, and not in the conquest of another segment of the consumer market, but in the creation of new ideas and concepts
. It is thanks to them, without stopping, the eternal evolution of aesthetics and style
. A lack of access and exclusive - their main trump card, allowing to stay on the fashion Olympus
. It is not known, we were treated with the same awe to the paintings of Matisse or Picasso, bear every second of us the possibility to hang a piece of art in their own dining room
.
Lanvin for H & M
Lanvin for H & M
Union, similar to the one presented to the public this fall, H & M and Lanvin, once again raises the question: should be high fashion each property? How will the future of the fashion industry trend to combine luxury and everyday life? Will not the real price of these "more luxurious collections for all" is too high, making the art of fashion into a mass? And do not lose any of their idols the world of fashion, from the creators turned into simple, though very talented, industrialists?
Lanvin for H & M
|
|
|
|
|
|
