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 Benetton Group and Puig have announced details of a long-term licensing agreement to create a new perfume fragrance line United Colors of Benetton, which will reflect the core values of the brand.
The basis of long-term cooperation has laid down a partnership that brought together two family-owned companies: Italian
Benetton Group
and Spanish
Puig
. New License Agreement will enter into force on 1 January 2014.
The first fragrance will be created for women who plan to spread through the major retailers worldwide and flagship stores Benetton.
«United Colors of Benetton is known worldwide brand. I believe that the perfume market offers great prospects for the development of our organization. That is why I am particularly pleased to announce that we have chosen a better partner for this wonderful opportunity,
- Says
Alessandro Benetton (Alessandro Benetton)
, Chairman of the Benetton Group.
- The worldwide success of Puig and his many years of experience in the perfume industry makes the company an ideal partner to strengthen the brand and bring new energy to the United Colors of Benetton. The entrepreneurial spirit that drives the two organizations, in conjunction with the passion, innovation and creativity, is one of the most important elements that united us. "
"One of the strengths of Puig - the ability to project the image of the brand in the category fragrances. We look forward to working with the team Benetton in this direction "
- Said the executive president and CEO Marc Puig Puig (Marc Puig).
Marc Puig and Alessandro Benetton
 
Author: MyCharm.ru: Anna Shustrova
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