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• The study was conducted in 2012 by Ipsos, which specializes in social science research;
• The survey involved 1,000 women aged 18-45 years from 6 cities in Russia (Moscow, St. Petersburg, Nizhny Novgorod, Voronezh, Yekaterinburg, Tver).
Women and pregnancy
Russia. Facts about pregnancy and conception of the Clearblue
98% of study participants believe that they can have children and have no problems with conception;
62% have at least one child.
• 7% of them are trying to get pregnant
• 4% are already pregnant
87% used the pregnancy test at least once in a lifetime
• For 45% of them were positive
80% prefer a home pregnancy test laboratory studies:
• Quick results (67%)
• Ease of use (61%)
• This is the first affordable solution that came to mind when suspected pregnancy (44%)
Almost half of the respondents used a pregnancy test in the last 12 months.
Preferences of Russian women when choosing a pregnancy test
61% use 4 pregnancy test in the year 28% - 2-3 Test
• 86% of those younger than 25 years
• 11% - from 25 to 30 years
• 3% - over 30 years
85% buy pregnancy tests on the same day or the day before use;
68% listen to the opinion of the employee pharmacy in the selection of the test;
46% prefer no one to share his suspicions until they are sure to know the result;
81% divided by the news of pregnancy with their partner as soon as they knew the test result, and with friends and family members - after a while.
The practice of using pregnancy tests in Russian
How to behave when women "suspected" pregnancy?
"I am pregnant". What's next? To talk about it!
Author: MyCharm.ru: Anna Shustrova
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