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 Singer Rihanna was chosen as the face of the brand in the year marking the 100th anniversary of the legendary cosmetic brand (2011 minutes). Now CEO of Nivea is recognized that the image of the singer does not correspond to the tasks brand products.
Stefan Heydenreych, director of Nivea, says that the life and deeds of Rihanna a little "wild" for a healthy company. Nivea stands for trust, family values and reliability, and it does not correspond to the grossly Rihanna - said the representative of Nivea in an interview with the German newspaper Welt.
It is worth recalling that Rihanna's face (photo above) was on the anniversary of the famous packaging Nivea body cream in a round blue jar. But now, these products are removed from sale. And the celebration of the 100th anniversary of the company is completed.
Said the director of Nivea ambitious plans to change the image of Nivea in the direction of traditional family values, can even change the logo. Like it or not - we'll see, but do it without the brand will be one of the most famous and sexiest women on the planet.
Author: MyCharm.ru: Julia Gnedina
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