The first news of Aerin Lauder
 As you know, Aerin Lauder, Estee Lauder heiress, recently left the company Estee Lauder, in cosmetics to make something of themselves. The new brand named «AERIN», and we can see some of the novelties.

While AERIN cosmetics sold in the US, but soon gets up to Europe.

Packaging - gold cases and cases that are considered the most popular among women.

Price - high, AERIN - luxury brand. For example, shadow palettes are $ 70, lipstick and lip gloss sold for $ 30? pressed powder for $ 45.

 The first news of Aerin Lauder
Mosaic of the fall collection of shadows, variations Weekend and Weekday


 The first news of Aerin Lauder
Lipstick in shades of Pout and Sunday Morning, gloss in a shade Perfect Nude, Lip Conditioner


 The first news of Aerin Lauder
Pressed powder, blush, bronzer


Do you think that Aerin failed to offer something new to the niche luxury product?

Author: MyCharm.ru: Julia Gnedina