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 Unusually for a luxury brand to get the first experience of cooperation between Angelina Jolie and the brand Louis Vuitton, which the actress became the face recently. From expensive and luxurious things in the photo - Only bag, the rest - it is possible to say ascetic and even once in its stowed position.
Advertising campaign, which will be relevant in the world (of course, in Russian), filmed the famous portrait photographer Annie Leibovitz. It has for several years worked with Louis Vuitton.
The contract between the 35-year-old actress and Louis Vuitton worth nearly 10 million dollars. This is the second of Angelina advertising contract of this magnitude. The first was the brand St. John, an advertising agreement with which Angelina has completed in the past year.
Angelina Jolie, mother of six children, a long-standing admirer of the French mega-brand handbags by Louis Vuitton could often be seen in her hands.
The remarkable new promotional photo? Shoot them in Cambodia, the country is particularly close to the star, because one of her foster children (nine year old son Maddock) has Cambodian roots. Angelina in the unusual surroundings for a luxury brand. Absolutely no makeup, with matted hair, by boat and in his own clothes.
The fact that it is an advertisement Louis Vuitton, Only bag resembles the famous Alto, recognized around the world as a print monogram Louis Vuitton.
It should be noted that the ad campaign Louis Vuitton continues the idea of "basic values" brand started earlier. As part of these campaigns in the lens fall famous people, did a lot for charity, for the maintenance of peace and ecology. As a rule, they are removed in simple exterior, in their own clothes, but always close bag Louis Vuitton. Interestingly, in this campaign at one time I participated and Mikhail Gorbachev and the famous musician Bono and former closer to the world of fashion person - Madonna, Jennifer Lopez, Scarlett Johansson.
Most recently, the couple Pitt and Jolie donated a large sum to charity (half a million dollars). Angelina has not changed himself this time. Part of the fee to participate in the new advertising campaign for Louis Vuitton has again gone to good causes.
Author: Julia Gnedina
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