|
 We wrote that the cult fragrance Shalimar by Guerlain is going through an update. It was decided not only to breathe some new notes in its content, but also to update the form, releasing a new bottle. A design was entrusted Jade Jagger, daughter of the famous rock musician.
The famous love story of an Indian prince Shah Jazan and princess Mumtaz Mahal (seventeenth century) has inspired not only the construction of one of the Seven Wonders of the World - the Temple of the Taj Mahal. No less famous fragrance Shalimar also devoted his notes of this romantic story, becoming one of the most prominent flavors of the twentieth century.
Name your flavor was named after an Indian garden, in which events unfolded ambitious novel of all time. Since fragrance was created, he won more than one thousand women in love with him. Its rich flavor has become the idol of millions.
The debut of the fragrance took place in 1925 at the International Exhibition of Decorative Arts in Paris, since the outline of the bottle virtually unchanged. However, the smell had already been renewed once, in 2001, it re-played notes of vanilla, iris, sweet myrrh, tonka bean.
And in 2010, Guerlain leadership decides to change the design of the bottle, make it more modern, which should attract a younger audience to the smell, as well as responding the modern buyer.
The work assigned to the Jade Jagger, the heiress of a famous rock musician Mick Jagger of the Rolling Stones, but now fairly well-known as a designer of jewelry. It seems she has coped with its task. At least, the brand is now in full promotes an updated design. In the sale of the fragrance in the new bottle will arrive in September. In general, the shape remains the same, some of the details that complicate the shape disappeared and a bottle really began to look more modern (new bottle plus two predecessor on the right).
Author: Julia Gnedina
|
|
|
|
|
|
