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 Each month there are fragrant perfume market trends, the competition is quite tough. However, Marc Jacobs knows how to attract the attention of potential customers for the new perfume. Designer relies on provocation.
Who is he, Marc Jacobs?
Marc Jacobs - the talented American designer in the fashion world, he is no stranger. Behind Mark Jacobs years of active work in the fashion industry, fruitful cooperation in a creative director with the famous Louis Vuitton company and establish their own brand. Under his own name Marc Jacobs clothing manufactures ready-to-wear, as well as youth and children's clothing.
In early June 2010, the US held a ceremony awarding the CFDA Awards - a prestigious award in the field of fashion and style. American fashion designer Marc Jacobs has become a major triumph of the ceremony. Marc Jacobs walked competitors in the most prestigious category "Designer of women's clothing" and claimed the coveted statuette home.
However, Marc Jacobs is no stranger to receiving awards. Back in his student years, he participated in numerous professional competitions, and always the winner. On January 22, 2010 Marc Jacobs neither more nor less - Commander of the French Order of Arts and Letters. Today it is the highest award in the kitty designer.
Perfume provocation
Recently introduced to the public by Marc Jacobs perfume novelty. The designer gave his brainchild provocatively provocative title - Bang. In translation from English the word means "a heavy blow." It would seem quite appropriate name for the male perfume. However, not everything is so simple, the name has a hidden sexual innuendo. In American slang is called the word sexual contact between partners.
 Given the fact that Marc Jacobs and Gay shy of his sexual orientation, the meaning of the name of the perfume becomes apparent.
The composition of the fragrance Bang became rather "perchёnoy." Top notes of the fragrance - a white, red and black pepper. The "heart" of the perfume contains notes of wood, and the base is filled with aromas of vetiver, patchouli and resins. Aroma courageous, passionate and dynamic. The bottle design is also worthy of attention. The bottle looks like he suffered a severe blow from which though was dented, but not shattered into pieces.
In fairness it should be noted that Bang is not the first experience of Marc Jacobs perfume. For contemporary designers to produce perfumes under its own name as well of course, how to sew dresses and accessories stamp. The first fragrance Marc Jacobs for Women was born in 2001. The following 2002 there was a male version of the fragrance - Marc Jacobs for Men. Today, on account of a designer for over twenty perfumes.
Production of flavors - no simple matter, Marc Jacobs is well known, so he enlisted the help of professionals. Fragrances are produced in collaboration with the French perfume company Coty.
Master outrageous
For the campaign of his new perfume Bang Marc Jacobs did not invite celebrities in advertising, he starred himself. On posters Marc Jacobs appears completely naked, with only a large bottle of perfume, which he casually covers up the most intimate part of the body, saves the day. The designer did not hesitate to show his naked body - a sports figure, relief muscles. It is seen that he spends a lot of time not only in the workshop, but in the gym. Photos for advertising perfume Bang performed photographer Juergen Teller, who regularly cooperates with the designer.
Marc Jacobs is considered to be a master of shocking. Earlier, he had already pose for the camera lenses in the nude.
 In 2008, the designer took part in the campaign against AIDS, where he was among a host of other celebrities filmed naked. Then the image of naked stars printed on T-shirts, designed by the Marc Jacobs himself. In the same 2008 Marc Jacobs was filmed naked for a glossy magazine Harper's Bazaar. On the advertising photograph of his naked body was covered with a bag of Louis Vuitton.
It is necessary to pay tribute to Marc Jacobs and his team, their calculation was correct. Bet on outrageous paid off. The release of the perfume-provocation Bang has not gone unnoticed.
Author: Irina Rukavishnikova
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