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 Wella Trend Vision - an annual forecast of trends in hairdressing, which leads the fashion of hair on the catwalks. This year, Wella has allocated to us four trendy image: Techno Poetry, Nomad Couture, Nature's Goddess and Midnight Stage, each of which is the personification of the modern woman. Techno Poetry - a modern fantasy, the embodiment of a mirage. Urban lifestyle with beauty prevnesennoy it by new technologies that make life and the feeling of it is softer and more poetic. It is feminine in masculine world.
"Search the softness and beauty of sculpture in the world coarse texture and tough materials draws a line under the theme Techno Poetry"
- Eugene Suleiman, creative director of Wella Professional Hair Care and Styling
Urban, but the poetic Techno Poetry transforms our lives, bringing a poetic and futurism. This is to some extent rebirth aesthetics "grunge" softness plays stiffness that is very noticeable is represented on all the shows from designers, who sought inspiration in the nineties.
In terms of fashion, Techno Poetry - a strong positive statement, including the romantic image of the future. Poetic image, but with modern technical elements in a softer perception.
On the show Cerruti, images in rich shades of cranberry, wild duck (blue-green), apricot and pink blush.
On Thakoon fabulous palette shimmered and gloomy and bleak, and sunny tones of golden yellow to ivory.
On the show Rochas in Paris, could not be accused of viewers who thought that it was a spring-summer collection, in a palette of colors used primrose, turquoise, gold and cream tones and crimson palette.
The show Kenzo, modern romanticism evident in the collection of exquisite patchwork style "patchvork" and the rich decorated with flowing forms and Blumarine show modern ideal goddesses.
For some designers, apart from the house and the surrounding life it was very simple task, but for Isaac Mizrahi show and camping parks and Eskimo anorak, was moved no further than into the wild in New York Central Park.
The hairstyles Techno Poetry meets a certain set of rules.
"It's relaxed hair,
- Says Eugene, -
but felt that still something was done to them, just do not understand that "
.
The show Cerruti, used a more classic style Techno Poetry by playing different textures and movement in a classic chignon, performed asymmetrically on one side. The result was a graceful but trendy image, with an emphasis on lightness and transparency.
"I tried to create an image that would contrast with the richness of luxury clothes,
- Eugene says, explaining that the ether, but a pronounced and romantic theme. -
Texture - a key component of the image, that tactility makes this hair fashion. I wanted the girls to look disheveled in the wind, as if they had just come from the street "
.
To display topics Blumarine's Street Deluxe - sexy and glamorous Rock'n'Roll classics in leather with fringe, rivets and zippers - Eugene has created an image in the trend Techno Poetry, which he called
grunge look
. According to the forecasts, it will become the dominant trend of the next season.
"It's a combination of Glamour and Grunge,
- Says Eugene. -
Disheveled and shabby, feminine and at the same time sexy and domineering "
. It is the embodiment of modern fantasy, urban life in the beauty of poetry, perfectly matches the trend Techno Poetry.
Create an image Blumarine grunge can own house:
1. Clean hair parting divide.
2. Prepare the hair, causing styling lotion Wella Professionals High Hair Crystal Styler and dry with volume at the roots with a large round brush.
3. On the ends, apply a moisturizing fluid for laying System Professional Startup for moisture and shine.
4. Divide the hair into large sections, then each section is divided again in half and wind on the lower strand of the forceps from the mid-lengths to the ends, using the largest diameter of the forceps to create a free curls.
5. When hair is cooled, mix straight strands and curls dramatically combed all the hair with your fingers to create texture uneven image.
What about hair color?
"The color becomes colder in the season,
- Says Josh Wood, creative director of Wella Professional color hair. -
This is reflected in a softer, more romantic palette "
.
In terms of hair color palette Techno Poetry unites the traditions of the past - powdered wigs, pastel washes and that Josh Wood calls "the sweet tones faded Tutti Frutti" very pale "baby blonde" as the dominant base color. Transparent glitter shimmering pastel blond fashionable image sharpness combined with a delicate innocence. Josh used a cream Koleston Perfect Special Blondes to create a thin, shimmering pastel shades in the calibration tones and playful tool for blondirovanija Blondor to create individual light effects.
Author: Lyudmila Lavrushina
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