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 At the end of March in the Moscow art gallery "Tree" was held regular meeting of the Creative Club Schwarzkopf & Henkel, which this time was dedicated to the launch of a new line of hair care SYOSS MEN, developed specifically for men, taking into account the structural features of their hair.
Today, more men paying attention to your hair every day, not every couple of months when no trip to the barber shop is not enough. Modern man is not satisfied with soap or shower gel shampoo instead, they prefer the special tools that take care of the hair and provide good styling.
Faith Mashurova, manager of marketing communications for Schwarzkopf & Henkel, said at the presentation of the new product line SYOSS MEN, which started this spring. Tools SYOSS MEN created in order to provide men "Salon result of" hair care products at home.
At first glance at the new shampoo is clear: this is a product for men. Experts say that men are the choice of shampoo is very practical: it is only important result - and they do not pay attention to such "trifles" as packaging design and flavor. However, the bottles are decorated very tastefully, and the smell is pleasant and courageous. In the end, after all these jars will stand in our bathrooms and smell these shampoos are our men. Without practicality, however, there were new shampoos are available in a large - 500 ml - vials.
After the presentation, participants of the Club immersed in the study of secrets of men's hearts during an interactive master class psychologist and author of the popular training on emotional appeal Vitaly Pichugin. In summary, we can conclude that men are attracted to women of their emotional reaction to what is happening.
After the completion of the main part of the training of the guests had the opportunity to immediately check the knowledge gained by deception: an improvised "evening meeting" every participant of the training might try to charm a psychologist in 5 minutes.
According to statistics, 60% of Russian men describe their hair as normal, and the vast majority of these respondents buy shampoo for normal hair. 16% of men consider their hair greasy and care for them using a special shampoo for this type of hair. Therefore, the line includes two SYOSS MEN shampoo designed for different types of hair:
 Shampoo
SYOSS MEN POWER & STRENGTH
developed
for normal hair
and is suitable for daily use. The product gently cleanses the hair and gives them the necessary care. Shampoo hair fills the vitality, energy and brilliance. The result is a professional approach - the natural beauty, the volume and density of hair.
 Shampoo
SYOSS MEN ANTI-GREASE CLEAN & FRESH
designed specifically for men's hair,
prone to fat
. To care for them SYOSS developed a special formula. New Shampoo gently cleanses oily hair and scalp. Application SYOSS MEN ANTI-GREASE CLEAN & FRESH give hair up to 48 hours of freshness, and the hair will be less likely to become fat.
Author: Lyudmila Lavrushina
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