Case Study "Modern Woman and pregnancy planning"
 • The study was conducted in 2012 by Ipsos, which specializes in social science research;
• The survey involved 1,000 women aged 18-45 years from 6 cities in Russia (Moscow, St. Petersburg, Nizhny Novgorod, Voronezh, Yekaterinburg, Tver).

Women and pregnancy

 Case Study "Modern Woman and pregnancy planning"

Russia. Facts about pregnancy and conception of the Clearblue

98% of study participants believe that they can have children and have no problems with conception;
62% have at least one child.

• 7% of them are trying to get pregnant
• 4% are already pregnant
87% used the pregnancy test at least once in a lifetime
• For 45% of them were positive

80% prefer a home pregnancy test laboratory studies:

• Quick results (67%)
• Ease of use (61%)
• This is the first affordable solution that came to mind when suspected pregnancy (44%)

Almost half of the respondents used a pregnancy test in the last 12 months.

Preferences of Russian women when choosing a pregnancy test

61% use 4 pregnancy test in the year 28% - 2-3 Test

• 86% of those younger than 25 years
• 11% - from 25 to 30 years
• 3% - over 30 years

85% buy pregnancy tests on the same day or the day before use;
68% listen to the opinion of the employee pharmacy in the selection of the test;
46% prefer no one to share his suspicions until they are sure to know the result;
81% divided by the news of pregnancy with their partner as soon as they knew the test result, and with friends and family members - after a while.

The practice of using pregnancy tests in Russian

 Case Study "Modern Woman and pregnancy planning"

How to behave when women "suspected" pregnancy?

 Case Study "Modern Woman and pregnancy planning"

"I am pregnant". What's next? To talk about it!

 Case Study "Modern Woman and pregnancy planning"

Author: Anna Shustrova