Lara Stone has become the new face of Euphoria Calvin Klein September 3 Calvin Klein, Inc., a subsidiary of PVH Corp., and Calvin Klein Fragrances, a division Coty, Inc., announced the launch of a new advertising campaign for the fragrance Euphoria Calvin Klein. The campaign, which was the face of a supermodel Lara Stone, demonstrates the modern incarnation of sensuality and style. The images will appear in the pages of the October issue of the world's leading fashion magazines. In Russia, the advertising campaign will start in November 2012.

The new advertising campaign is inspired by the aura of refined femininity is the essence Euphoria Calvin Klein . Bold images, bright palette of red and fuchsia shades create a feeling of poignant freshness. Director of print and television campaign began Fabien Baron   from Baron + Baron . Fabien worked in New York, in close cooperation with its own creative studio Calvin Klein, Inc. - CRK Advertising . Print the ad campaign created by two photographers - Mert Alas   and Marcus Piggot   (Mert Alas & Marcus Piggott).

"I am proud that became the face of the advertising campaign Euphoria Calvin Klein . This is truly an iconic brand - Told Lara Stone   (Lara Stone) during filming. - It is very modern and sexy fragrance. "

Since its launch in 2005 Euphoria Calvin Klein   It remains in the top ten flavors in the world and is one of the main lines of the brand.

Lara Stone has become the new face of Euphoria Calvin Klein


Tom Murray, president and CEO of Calvin Klein, Inc. , Commented on the new campaign: "Once established as a key brand of perfume, Euphoria Calvin Klein   It remains the leading fragrance in our portfolio. Stunning new advertising campaign perfectly captures the energy and charm of the irresistible aroma " .

"Exquisite and seductive fragrance Euphoria   like women all over the world - Says Catherine Walsh, senior vice president of American Fragrances, Coty Prestige . - Lara Stone embodies the style, sensuality and sexuality of the modern woman " .

Lara Stone is one of the most recognizable faces of the world fashion industry and heads the ranking of the best models, created a professional website Models.com. Lara - the face of world-famous advertising campaigns of many lines Calvin Klein : Calvin Klein Collection, ck Calvin Klein   and Calvin Klein Jeans . She also appears in advertising Ck One Shock Fragrance   and recently participated in an advertising campaign of a new cosmetics Ck One Color .

Author: MyCharm.ru: Anna Shustrova