Aerin Lauder introduced its new business
 Aerin Lauder - granddaughter of the famous Estee Lauder, founder of the whole cosmetics empire, famous women in the world. Not so long ago Aerin left the family business, leaving himself only a small portion of dividends from Estee Lauder. And not just gone, but to create something of their own.

WWD reports that the new case Aerin - a company producing products for beauty. It seems that the desire for cosmetics of all kinds of women Lauder in the blood.

Already presented to the public a new collection of decorative cosmetics by Aerin and means for the body. However, the design and the idea of ​​products for the body, many felt boring. And about cosmetics critics say the make-up very similar to the line of cosmetics created by Estee Lauder Michael Kors in collaboration, as well as cosmetics from Tom Ford. Prices of new funds under the label «Aerin» High products from the luxury segment.

 Aerin Lauder introduced its new business

Despite all the shortcomings, market experts believe that cosmetics Aerin will sell well, now it is only available in the United States, but soon expected and European launches.

Author: Julia Gnedina