This is one of the most successful unisex fragrances in the world. The famous perfume CK One, was released in 1994 and has become a real cult thing youth 90s. Now it is especially popular in the United States. The first advertising campaign for the fragrance itself was shot Kate Moss specific character 90. The new advertising star at least, the youth of the 2000s grabs the baton.
If we talk about the smell of perfume compositions, the CK One - is a sensual, fresh, citrus combination, bright and relaxing. Author - perfumers Alberto Morillas and Harry Fremont.
Top notes of pineapple, bergamot, lemon, mandarin orange, green notes, papaya, cardamom
"Heart": rose, violet, jasmine, lily of the mountain, almonds
Base: sandalwood wood, cedar, moss, amber and musk.
As a director again invited Steven Meisel, it was he who created such successful way with Kate Moss in 1994.
Campaign 2011 is not only the smell. This is - this life style by Calvin Klein. Aroma, jeans, underwear from the brand - are included in the video. One of the main characters of print advertising and video - Dutch model Lara Stone.
Besides Lara Stone to star in commercials agreed other fashion face today's youth, it is well-known dancers, models, diverse and original. For example, the experts will be able to see in the trailers British boxer Robert Evans, a British dancer Jackson Blyton Megran, Swedish artist Viggo Janason, singer Cassie, famous models.