The cult of beauty
 Estée Lauder Company provides the means to re-issue of the cult of the skin «Idealist Pore Minimizing Skin Refinisher», which is based on the use of the new formula. The new product will go on sale in October 2007.

Designed for women with a rough, dry skin, a new high-tech product will be available in the amount of 30, 50 and 100 ml.

Serum is aimed at ensuring a smooth, non-porous skin and is described by the company as a key for women of all ages.

"Translated into age,« Idealist »is aimed at women of all ages," stated Lise Jorgensen (Lise Jorgensen), vice president of product development for skin care. The main consumers of the product will be women aged 20 to 50 years.

Aquamarine bottle got a new design, resembling the shape of the product sold the company «Advanced Night Repair». As says Ms. Jorgensen, a new look bottle reminiscent of a jewel.

Baseline serum «Idealist» was released in 2000 and became one of the key products of the company, along with two other product lines «Idealist»: «Micro Deep dermabrasion» and «Eye Repair».