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 When in the spring of last year, Nicola Formichetti took over as creative director of the Italian House Diesel, he immediately promised to present a "reset" in advertising approaches. And here, the first result of his bold approach: unexpected advertising face Diesel.
The advertisement for the Diesel Spring / Summer collection 2014 was the main heroine Gillian Markade, 23-year-old fashion blogger with disabilities - a girl in a wheelchair. It maintains a blog on the platform site Manufactured in 1987.
Gillian - is not the only face of the new advertising campaign. In total, it involved 23 products from more than a dozen countries. Formichetti said he was looking for "rebels" for the new advertising. "In order to represent the brand Diesel, not enough to be an ordinary model," - said the creative director.
Campaign Gillian Markade
New promotional photo shoot with unusual patterns appear on the pages of glossy in March 2014.
Author: MyCharm.ru: Julia Gnedina
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