Blogger disabled became the advertising face of Diesel
 When in the spring of last year, Nicola Formichetti took over as creative director of the Italian House Diesel, he immediately promised to present a "reset" in advertising approaches. And here, the first result of his bold approach: unexpected advertising face Diesel.

The advertisement for the Diesel Spring / Summer collection 2014 was the main heroine Gillian Markade, 23-year-old fashion blogger with disabilities - a girl in a wheelchair. It maintains a blog on the platform site Manufactured in 1987.

Gillian - is not the only face of the new advertising campaign. In total, it involved 23 products from more than a dozen countries. Formichetti said he was looking for "rebels" for the new advertising. "In order to represent the brand Diesel, not enough to be an ordinary model," - said the creative director.

 Blogger disabled became the advertising face of Diesel
Campaign Gillian Markade

New promotional photo shoot with unusual patterns appear on the pages of glossy in March 2014.

Author: Julia Gnedina