EE cream - a new product
 Portal WWD reports spring novelty - cream with the abbreviation EE. We are already familiar with creams BB, CC, DD. And now meets her cream. If previous creams "with the letters" intended for make-up, the new EE As for skin care.

The creator of a novelty - a brand Clarisonic, the famous manufacturer of portable brush to exfoliate. Stands as an abbreviation for «extra exfoliating» (extra exfoliation, exfoliation or over).

Multitasking tool. As part of the exfoliating ingredients and soothing. The product can be added to the detergent or to use it as an independent agent for washing. Starting innovation - spring 2014. The advertised price - $ 40.

WWD predicts that other cosmetic brands will pick up the new idea and release their ITS-creams. Will wait. Now the market is developing very fast, and launches of new products do not have to wait for years.

Author: Julia Gnedina