Fashion images Spring-Summer 2010
 International Art Director Pantene Sam McKnight talked about a few striking images that are popular in the Spring-Summer 2010.

Today, Sam McKnight - the most famous and popular hair stylist in the world, legendary figure, even to students who dream to get a world-class stars. Through his work, Sam is considered the creator of the most striking images of the past three decades. Princess Diana was so delighted with the work of Sam, that sometimes even she could not travel without it. Elle Macpherson in his interviews calls it "a great and inimitable" and Madonna, Kate Moss, Elizabeth Hurley and many other world famous personalities previously written to the queue to get to see him.

"Hair of the season - the absolute epitome of modern elegance. When creating images almost all the shows this season, we were based on the sensuality and softness, texture and radiance, simplicity and ease. It is reflecting the idea of ​​minimalism. A second aspect of the forces to concentrate on the smallest detail: Left Are you the tips of the hair curly, or made sure to straighten them? Every detail matters " - Says Sam.

Pin-ups

Hair-style "pin-ups" could be seen in shows such fashion houses as Graeme Black, Chanel, Fendi and Nicole Farhi, Yves Saint Laurent, Philosophy, Bottega Veneta, Karl Lagerfeld, Giorgio Armani and Dolce & Gabbana. This casual feminine hairstyle that both looks and serious and immediate. This hairstyle is based on two contrasting styles. Highly clean the hair will automatically give the image of sophistication and "firm", sloppy handwriting Sam, for example slightly distracting from hairstyles strands give the image of lightness. Hair looks as if its creation took a little time.

 Fashion images Spring-Summer 2010
  Fashion images Spring-Summer 2010


For the fashion house Chanel designer Karl Lagerfeld chose the image of a young Marie Antoinette on the Champs Elysees. At the show, entitled "Games in a haystack" models demonstrated sophisticated updo with strands beaten out, which perfectly complemented the raw edges of clothes and coarse texture of fabrics.

For the fashion house Fendi main inspiration when creating hairstyles was actress Silver Kristel, star of the '70s, known for her role in the film "Emmanuelle". Hair was a sloppy tail freely recorded and slightly offset to one side. "The clothes in this collection looks as if unfinished, so we want to look and hairstyle" - Says Sam.

 Fashion images Spring-Summer 2010
  Fashion images Spring-Summer 2010


Style 40's and 70's influenced the creation of fashionable hairstyles for the fashion house Nicole Farhi. Hair twisted into high harnesses, Sam has described as "the 40th with a sporty spirit of 70" that is "pure 70th ELLE". The result is an open sexy hairstyle, with a touch of casual elegance, is due to, as it were accidentally outlier strands.

Fashion house Greme Black returns to the theme of India, and the result is a chic hairstyle in the style of "pin-ups", worthy of an Indian princess. "To give the hair maximum elegance, it is important to position the beam" - Says Sam.

 Fashion images Spring-Summer 2010
 Shapely Silhouette

"This anti-bohemian, and a return to more elaborate hairstyles" - Says Sam, describing sculptural forms and fantasticheskime hairstyles on the shows fashion house Vivienne Westwood Gold Label, Clements Ribeiro, Mulberry, Comme des Garcons, Louis Vuitton, Sonia Rykiel, House of Holland and Luella. "The creation of these hairstyles requires great effort,   - Says Sam. - They perfectly illustrate the essence of the trend «TechnoRomance», combining rigor and romance, hardness and softness " .

On the show "Golden Brand" fashion house Vivienne Westwood's Paris art of the 17th century united with the punk culture of the 20th century radical sculptural hairdos that looked shattered. "Vivienne showed me a picture of the artist Inigo Jones, which depicted a man with flaming hair, and this has affected the shape of the hairstyle and hair color" - Says Sam, the author of this great flame of hair dyed in red, orange and yellow hues.


 Fashion images Spring-Summer 2010
  Fashion images Spring-Summer 2010


Under the influence of the 50's, 60's and 80's fashion house Clements Ribeiro joined the majestic style of punk and direction, resulting in a variety of styles were born with a complex shape. "To create these forms have inspired the British Princess Anne and ice cream cone!"   - Sam says, creating a fleece, hairpieces and bangs, adding a few inches of growth each model.

 Fashion images Spring-Summer 2010
  Fashion images Spring-Summer 2010


"The huge mane of hair from the Mulberry pass weightless, air mood of the film" The Virgin Suicides " - Sam says, explaining why this was chosen for the incredible amount of hair. - Children's carousel and ice cream shades merged into one and created a sense that this is a little girl trying on her mother's clothes " .

 Fashion images Spring-Summer 2010
 Techno Romance

"This image speaks of the incarnation of the modern fantasy into reality" - Says Eugene Suleiman, referring to the style of "techno" with its unusual textures and transparent multilayer. Adding soft elements of romanticism to modern hairstyles, talks about the mood of this image.

For Donna Karan is partings sharp geometric lines, passing in a soft and graceful tail. The overall effect of such an image - a woman in harmony with nature (the main theme of the show was the natural elements), but, nevertheless, to feel part of the modern world.


 Fashion images Spring-Summer 2010
  Fashion images Spring-Summer 2010


At Rue du Mail your hair all the models were painted in shades from blonde to nearly pure ash-gray, with a subtle hint of the fact that every age has its grace and elegance. The overall feel of this image - it is an eternal beauty, classic. Surprisingly, with such hues models looked surprisingly young, rather than to seem older.

 Fashion images Spring-Summer 2010
  Fashion images Spring-Summer 2010


Free pin-up style from Dolce & Gabbana has been underlined by the small gold pins, twisting the romance of the past and the future. Meanwhile, for the Antonio Marras, who inspired a "rock 'n' roll renaissance", Eugene Suleiman has created the perfect combination of "bohemian glamor" and "Girl in the style of the country" with tousled by the wind braids. He lightly powdered hair styles to create the effect of wigs of the 18th century. "The color scheme of this image consisted of light pastel tones and pure white. Hair became one shade to the skin, complementing each other. It's" Alice in Wonderland "XXI-st century" - Says the international art-director of painting Wella Professionals Josh Wood.

 Fashion images Spring-Summer 2010
 Nomad Couture

"Decadent, dramatic and avant-garde, it is based on the game of contrasts" - Says Eugene Suleiman of the trend, which affected the spirit of wandering and mixing of different cultures, where the idea of ​​cosmopolitanism, the identity of different peoples merged with chic modern bohemian. Together with the color of a person is revealed. "Hermes confused negligence and bohemian chic - Says Josh Wood. - This trend is pronounced individuality " .

On the show Demeulemeister this trend was reflected in a chaotic and free-style haircuts. At Etro, champion the creation of conflicting collections hair was smoothed and stacked in three-dimensional curls that literally floated down the runway. Kenzo also showed ethnic motifs, which were noticed in the tissues, and hairstyles of wavy, long and freely developing hair - great for relaxing at the resort.

For Yohji Yamamoto Eugene Suleiman created ethnic hairstyles, hair erecting of high design at the Zac Posen - acid clouds of hair colors, as an allusion to the culture of "neo-rave", and at Lanvin - hair, arranged in the form of a bright wrap around the head.

Author: Lyudmila Lavrushina