The brand Lolita Lempicka does restart its famous perfume Le Premier. The new fragrance campaign will be 14-year-old American actress Elle Fanning (Elle Fanning). She - the younger sister of equally famous actress Dakota Fanning (Dakota Fanning). El played in such films as "Babel," "The Curious Case of Benjamin Button", "Nutcracker", "Super 8".
For the relaunch of flavor
I chose the 14-year-old El, and the result exceeded all expectations. The young actress on the background of the beauty of nature - this is the concept of an advertising campaign, embodied
(fr. Yoann Lemoine) - French director and designer.
The original flavor
Lolita Lempica Le Premier
It was established in 1997. He was inspired by such notions as love and mystery. It is designed to make this girl blossoming to become a woman. Herself
He says of the first perfume Le Premier:
"When you create a fragrance, I turned to my memories, to play in the memory of that unique moment in life, when she is in anticipation of what is about to become a woman"