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 May 25 New York. Perfume Oscars ceremony. The international organization presented awards Fragrance Foundation FiFi Awards 2011. It was delivered to more than 30 figurines in various categories. What scents recognized as the best?
Gucci Guilty was just 4 awards BOMBSHELL fragrance from Victoria's Secret won in three categories, and Bleu de Chanel was registered twice.
The winners
FIFI AWARDS 2011
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Category FRAGRANCE HALL OF FAME
It is awarded to the aromas present on the market for 15 years or more.
- Female - L'Eau d'Issey Issey Miyake
- Male - Le Male by Jean Paul Gaultier
Elizabeth Taylor
In honor of Elizabeth Taylor's nomination "The aroma from celebrities 2011" the year was this year renamed ELIZABETH TAYLOR FRAGRANCE CELEBRITY OF THE YEAR
- Winner - Actress Halle Berry
Halle Berry receives award
Category FRAGRANCE OF THE YEAR, category Luxe (sales in more than 250 stores)
- Female - Gucci Guilty
- Male - Bleu de Chanel
Category FRAGRANCE OF THE YEAR, the category of Specialty Luxe (26 - 246 points of sale)
- Female - Balenciaga Paris
- Male - Tom Ford Azure Lime
Category FRAGRANCE OF THE YEAR, the category Indie Brand (more than 25 stores)
- Six Scents Series Three
Category FRAGRANCE OF THE YEAR
- Female - Halle by Halle Berry Pure Orchid
- Male - Herve Leger Homme
Category FRAGRANCE OF THE YEAR, the category of Specialty Brand (from non-perfume brands)
- Female - BOMBSHELL by Victoria's Secret
- Male - Banana Republic of Men Essence
Nomination NEW FRAGRANCE CELEBRITY OF THE YEAR (from the celebrity fragrance)
- Singer Fergie has won the award for Outspoken by Fergie
Nomination PACKAGING OF THE YEAR (package), category Luxe (26 - 246 points of sale)
- Female - Gucci Guilty
- Male - Marc Jacobs Bang
Nomination PACKAGING OF THE YEAR
- Female - BOMBSHELL by Victoria's Secret
- Male - Herve Leger Homme
Nomination MEDIA CAMPAIGN OF THE YEAR (advertising campaign)
- Female - Gucci Guilty
- Male - Bleu de Chanel
Category FRAGRANCE OF THE YEAR CONSUMERS CHOICE (consumer choice)
Voting took place online FiFi
- Female - BOMBSHELL by Victoria's Secret
- Male - Bath and Body Works Twilight Woods
Nomination PERFUME EXTRAORDINAIRE
- Untitled, Maison Martin Margiela
Nomination INTERIOR SCENT COLLECTION OF THE YEAR (smell of Interior)
- Jonathan Adler "Happy Chic"
Nomination BATH & BODY LINE OF THE YEAR (Parfum line for bath and body)
- Coco Mademoiselle Bath Essentials by Chanel
And at the end of the ceremony passed a vote in the nomination FRAGRANCE SUPERSTAR. Among the 10 nominated for the title of flavors, the best recognized as Gucci Guilty
Results of voting in the nomination Aroma-Superstar
Author: Julia Gnedina
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