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 Recently it became known that the German supermodel and television presenter Heidi Klum is planning to sue the intermediary who put on sale its fragrance «Me» on auction Ebay, as she seems to be too cheap.
The amount of the claim one hundred thousand euros. Heidi says that the spirits of «Me» bear her name, she created them, from flavor to package design, they fully reflect her style and image. That is why it seems that the sale of the fragrance at a large discount harm its image and the image of her perfume.
For many brands, including L'Oreal and LVMH, they have stated that they do not like the sale on the internet auction of luxury brands of perfumes at very reduced prices. It's great undermines their image and positioning. Maybe this trial somehow help solve the problem?
Author: myCharm: Julia Gnedina
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