Penelope Cruz has become the new face of Loewe
 Hollywood star of Spanish origin Penelope Cruz (Penélope Cruz) will represent the fashion house Loewe in an advertising campaign Spring-Summer 2013, which will work on famous photographers Mert Alas (Mert Alas) and Marcus Piggott (Marcus Piggott).

38-year-old star of the movie "Vicki. Christina. Barcelona"   has signed a 3-year contract with the legendary Spanish brand, famous not only for its fashionable clothes, and perfume. Montag Lisa (Lisa Montague) , chief executive officer Loewe , Commented on the choice of the company: "Penelope Cruz - an excellent choice for Loewe. It expresses our core values: passion, authenticity and high quality. Working with an actress, earning an Academy Award and worldwide acclaim - is impressive. It is a giant step forward" .

Creative director of the brand, British Vivers Stuart (Stuart Vevers)   He admitted that the beauty Penelope inspired him to work. "Penelope - the most famous woman in Spain. For us, this partnership seems right and natural. A strong and sensual beauty Penelope has long inspired me as a designer. Ever since I started working at Loewe, Penelope has become for me the epitome of a perfect Spanish feminine" .

Before Loewe   Penelope Cruz has worked with brands such as L'Oréal, Mango, Ralph Lauren And Lancôme .

Penelope herself commented on his decision as follows: "Loewe - is an international brand that is proud of its Spanish roots and has a rich history. Its collections are created by Spanish masters, and I always admired their work. I was lucky that I had become part of the project" .


Author: Anna Shustrova