Consumers do not trust the brands by celebrities
 A British study has decided to find out how the consumer relates to the beauty-products from the stars. Output for celebrities is not very comforting.

According to new research (conducted by the portal, 53% of respondents admitted that they buy products from the stars. At the same time 52% of British women said that fragrances and cosmetics from celebrities far from the ideal ratio of price and quality. More than 2,000 respondents recognized the poor quality of beauty lines from stars at a fairly high price, which is disappointing consumers.

87% of the women interviewed explained that buy things only from those celebrities they like. This applies to such stars as Jennifer Lopez, Iman and Cindy Crawford, they want to be like most women. But cosmetics from celebrities of dubious reputation (for example, Paris Hilton or varnish from Justin Bieber) does not receive the attention of buyers of conventional (apparently, the majority of buyers of brands - fans).

Overall, the study concluded that the cosmetics market is saturated by celebrities. And, apparently, the peak of popularity of fragrances and cosmetics from the star passed.

Author: Julia Gnedina