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 The famous beach wave Gisele is no more. Brazilian ventured a fundamental change in the image. And in order to fulfill the creative task of the authors of the new advertising campaign Balenciaga.
Steven Klein - photographer who worked on this advertising. And over the hair stylist Giselle worked Anthony Turner.
The author of the idea of Alexander Wang. "Giselle - strong, powerful, mysterious and uncompromising. This is something that she can give the image of Balenciaga »- says Alexander Wong about the new advertising. The idea of the designer was embodied in a series of photos where the main characters are enclosed in photo shoots mirrored rooms. Half of the images - a black-and-white and half - colored.
The new ads will appear in the September gloss and the Internet, this will be the collection of images for the Fall-2014.
Author: MyCharm.ru: Julia Gnedina
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